Email Marketing

I personally believe in creating a platform for creating serendipity - forging a path for unexpected opportunities and create a landing area for luck. Fortune favours the bold after all. If you show up more, make introductions, publish analyses on the internet, get in front of peoples faces, create content, not even necessarily as a thought leader, not to be well known but known well, that is what you will achieve. Learn and to get a small group of interesting people think I am interesting. Just put your thoughts out there. This was the motivation behind this wiki actually.

"Luck is a result of hard work, practice, and seizing opportunity."

"Luck is preparation multiplied by opportunity." ~ Seneca

Once you grow a personal brand and document that journey, expanding your network is easy. Build a following to leverage this network, or use social media to grow a personal brand and document the journey. Online, we can use the attention and publish as much content as possible.

E-mail is just one other way of doing this, with some other added benefits such as a potential sales channel. It is a classic model for a reason - it works. It is a great way to build trust before you introduce any sales element. It is also a great way to amplify your presence.

The Strategy Behind Email Marketing

Email marketing is a nuanced craft. It's about curating a list of people genuinely interested in a subject and nurturing that interest into trust and, eventually, sales. But it's not just about commerce; it's about creating a space where luck can find a landing—a platform where being bold pays off.

Email marketing isn't just about sending out promotional material; It's about curating a list of people genuinely interested in a subject and nurturing that interest into trust and, eventually, sales. Email is the centre of so many other businesses as well, such as shopify, affiliate programs (opens in a new tab), drop shipping etc. But it's not just about commerce; it's about creating a space where luck can find a landing—a platform where being bold pays off.

Finding & Validating Your Niche

Select a niche that sparks your passion and is broad enough to have a substantial audience. It needs at least 100M people in that niche so it is easy to locate people in the niche. Ensure there's room for conversation and engagement:

• Facebook Groups: Look for groups with significant (over 20K people) membership to ensure a wide reach.
• YouTube Channels: Identify channels with considerable viewership (200K) and subscriber counts.
• Forums: Active forums signal a community ripe for engagement.

Finding your niche is about joining an existing conversation with something valuable to say. If you can't find people, it probably isn't a niche.

You can also map out the niche by going deeper and finding sub-niches. Do the same process as above for sub-niches as well. For example intermittent fasting is a part of weight loss, skin care etc. The idea of mapping out these each of your niches and sub-niches is mapping out places to find subscribers, and that is what you're after.

Research Customers

The online world allows for precise audience targeting. Your audience's problems become your content's solutions. Engage with social platforms to listen to your audience's pain points, then tailor your content to address these issues.

When chatting someone up at a bar, the odds are you won't connect with those people because you don't know what people are interested in, what annoys them, what their problems are. Its different online. You can research only the type of person you are targeting - they will all have the same issues. You can research this and solve their problems.

For example, you could go to Facebook and join the groups and see what people are talking / asking about. Look at YouTube comments, it is a really easy way to see people's problems that way. Even better, you can see the likes on the comments and see what other people also people agree with and therefore the pain points that are validated.

Make content that shows results to these problems, and counters bad experiences. This can literally map out your content as well for your E-mail funnel. You can also use answerthepublic (opens in a new tab) to explore key questions people have on a particular topic.

Double Diamond Approach

This helps you identify limiting beliefs in between the customers' goal. This lays out the belief changes everyone goes through. When talking to your audience, you need to know this, because this is what convinces them to do things a particular way. Show, teach or educate customers them that the limiting beliefs doesn't actually exist. You can map this out on 2 levels on a double diamond diagram. For example, say I was selling a course on Email-marketing:

Go through the notes we make, and create content to tackle these limiting beliefs. Really educate them and deliver value and slowly get subscribers to subscribe to a solution they initially had objections to. This is done well when every single piece of content knocks down one of these limiting beliefs. Every email passively sells your content.

Content is king, and diversity is its crown. Plan a mix of written and YouTube content that educates and engages. This will cater to diverse preferences and drive traffic. You can also build up your channel this way. Also, you can just link people to the videos in E-mails.